Laphroaig website:
Beam Global
www.laphroaig.com
Arguably the world's most distinctive malt whisky. Distilled in Islay the birthplace of Scotch Whisky Laphroaig is famous for its 'peat reek' which makes this the most challenging of all malts - but one that engenders a fierce loyalty.
Our web site talks directly to almost 300,000 'Friends of Laphroaig' via a dedicated protected FOL site.
In the much loved and used private 'FOL' site, Friends can chat, enter charity auctions, competitions and buy merchandise - including Laphroaig whisky at a member’s discount.
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Laphroaig Quarter Cask Website:
Laphroaig
www.laphroaig.com/qc/index.htm
This was the first launch of a new brand by the Laphroaig distillery for over 30 years.
The origin of 'Quarter Cask' dated back around 200 years so creating a source of 'authenticity' that was crucial for this launch. The brand has gone from strength to strength and is now sold in over 50 countries around the world.
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